email marketing

Learn About Autoresponders

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What is an autoresponder? An autoresponder is an email marketing tool that enables you to automatically send a pre-written email response to a contact when they perform a specific action.  How do autoresponders work? For example, let’s say you sign up for a newsletter on a website. The website’s autoresponder sequence might send out an … Read more

Own your marketing system

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Own your marketing system

A wise business decision would be to create a marketing system, a system where you have control.  The most marketer online relies on other companies, their software, and services. Even though this seems like a great idea short-term, you are also at their mercy and can be shut down at their will. Companies and services … Read more